One might think that job boards would be of little use in such a competitive market, just a direct path to the black hole of resumes. This may be true in the way that most candidates use job boards. However, the most successful candidates use job boards in these 3 ways to find the hidden job market in the same ways recruiters work hidden opportunities:
3 Ways To Use Job Boards To Find Hidden Jobs:
- Information: In today’s highly competitive market, it’s far more valuable to know which companies are hiring, rather than which companies are advertising for your specific job title. Companies that advertise for more than just a single position often have needs that haven’t been advertised yet. These can be targets for your search, to contact hiring managers and start a conversation to understand their problems, needs, and goals. Problems, needs and goals need solutions – solutions need people.
This is the hidden job market – you can get ahead of the curve by discussing hidden needs before the actual jobs are advertised (and before your competition explodes). Job boards can help you identify where the odds are best to look, because companies with hiring budgets advertise. (see: http://recareered.blogspot.com/2010/03/would-you-stop-looking-for-job-already.html).
- Specific Job Title: If you are looking for the companies that are advertising for your job, you choose to enter into the most competitive market where your odds of success are lowest. But what about the hiring company’s competitors, vendors, or related industry companies? The odds are good that if one company is hiring, other companies in the same industry will have similar plans or react with increased hires. These competitive or related companies can be good targets with increased odds of finding hidden jobs, prior to those companies releasing advertisements.
- Skills desired: What companies actually hire for skills that you have? For instance, if you are an accounting manager who has SAP experience, aren’t your highest odds with a company that runs SAP? If you knew all the companies in your market that ran SAP, why would you look at companies that ran different software?
Job boards are a great source to discover this market information. Rather than search for accounting jobs, why not first search for SAP to find the companies in your market who run SAP. These are companies that you’ll want to include on your target list, even if they aren’t currently looking for an accounting manager. By starting discussions with hiring managers now, you are more likely to uncover needs that you can solve, creating your own position … or be front of mind when a new position opens.
Other in-demand examples can include Twitter/Facebook/Social Media for marketing professionals, Photoshop for Design professionals, Ruby or PHP for programmers, Lean/Six Sigma for production managers, Epic or McKesson for health care administration. Many job boards publish the most in demand skills for those looking to increase current skills to match current market demands (see: http://recareered.blogspot.com/2010/01/indeeds-2009-top-trends-in-jobs.html).
Using job board information to understand the hidden job market is a basic tool of recruiters. Why do you think recruiters have a better pulse on the hidden job market than candidates have? It all boils down to a single word – information. Candidates have access to this same information, but lack the basic training how to best use this information to uncover hidden opportunities.
How can you use job boards to find hidden opportunities?
For access to more information:
Become a fan of reCareered on Facebook: http://www.facebook.com/pages/Chicago-IL/reCareered/21126045429
Join Career Change Central on Linkedin: http://www.linkedin.com/e/gis/1800872
Email your request to phil.reCareered@gmail.com to enroll in a free group teleseminar “Accelerate Your Job Search – tools you can use”.
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