Most people have been taught paper-based resume strategies, that encourage writing a static resume and customizing with a cover letter. But this strategy doesn’t work in today’s world of digital resumes.
I know it’s counterintuitive, and goes against everything you were taught, but it’s true. I’ll prove it to you with one sentence.
EMPLOYERS DON’T INCLUDE COVER LETTERS IN THEIR SEARCH.
Employers strip cover letters, before adding resumes to their database. So when a company searches for key words, or does word matches to find the best resume, they have already digitally thrown out your cover letter.
Still a fan of cover letters? Read on….
Employers realized just after 9/11 that they could find many micro-targeted resumes by loading resumes into their own HR database, and key-word searching. By doing this, they could get 20-30 very close matches, and not have to read through the other thousand resumes who may or may not be qualified.
Employers set up systems to reward candidates who customize their resume to fit the exact words in the job description they post. And employers required line managers to scan ALL resumes through HR databases, in order to accumulate EEOC statistics. In public companies, these procedures have become part of SOX and it’s audited, with negative repercussions for those who cut corners.
While networking to find a job can help, it still doesn’t keep you out of the HR database, nor change the fact that cover letters aren’t an effective way to customize your resume. If you’re applying to a really small company, or the hiring manager is your next door neighbor, you might skate by.
Sometimes a cover letter is required by the employer. In that case, make your cover letter basic and static. Put all the meat and customization in your resume, because that’s what will sell you and get searched.
What if the company asks you to tell why you’re perfect for that job in the cover letter? Just say no….don’t do it. Instead, tell the employer why you’re perfect in the resume, by demonstrating how you’ve already solved the problems that department faces today.
If companies digitally search for experience details within your resume, and expect your resume to show why you’re a perfect fit…..
…Why are you wasting all that time on cover letters, when you could be customizing your resume?-------------------------------------------------------------------------------------------------------------------------------------
Want to do more than just complain about a bad economy?
To attend our next complimentary live webinar featuring action items to double your resume response rate and number of interviews, plus live career Q&A with Phil Rosenberg of reCareered, register at http://ResumeWebinar.com .
Available Now On Amazon: Job Search Secrets - Rethink Your Job Search Now, By Phil Rosenberg
Phil shows you why your current job search strategies work against you and how to replace them with strategies that improve your odds. Phil provides you with research - cold, hard statistics provided by job boards and hiring managers themselves, to show you what works for you and against you in the worst job market in our lifetimes.
Download Job Search Secrets on Amazon
Join our mailing list for newsletters, announcements of complimentary upcoming webinars and other job search resources. Sign up at http://reCareered.com/newsletter/
For access to more information:
Connect to Phil Rosenberg on Linkedin: http://linkedin.com/in/philrosenberg
Follow reCareered on Linkedin: http://linkedin.com/company/recareered.com
Like reCareered on Facebook: http://www.facebook.com/reCareered
Follow Phil Rosenberg on Google+: http://gplus.to/philrosenberg
Follow reCareered on Twitter: http://twitter.com/philreCareered
Join Career Change Central on Linkedin: http://linkedin.com/e/gis/1800872
You might also like
|Stop Writing Cover Letters and You’ll Get MORE Interviews: Best of reCareered – Page 2 I know it’s counter-intuitive, and goes against everything you were taught, but it’s true. I’ll...||Stop Writing Cover Letters and You’ll Get MORE Interviews: Best of reCareered – Page 3 Statistics, Exceptions And Special SituationsStatistics: Earlier this year, I published the results of...||Job Search Answers – Why Do Employers Ask For Cover Letters If They Don’t Read Them? At the end of my Resume Revolution complimentary webinars (enroll at http://ResumeWebinar.com), I...||Comment On Fortune Article – “Are we killing off the cover letter?” Fortune writer Denis Wilson was kind enough to quote me and review my research on cover letters in...|