Encourage Employers (And Recruiters) To Find You

Oct 11 2011 in Featured, reCareered Blog, social branding by Phil Rosenberg

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How can you encourage a hiring manager or recruiter to find you, when you’re looking for a job?

It’s not as simple as waving your arms, shouting “Look at me, I need a job.” Because there are 1,000 candidates, just like you, who are also waving their arms shouting the same thing.

Sure, it used to work … when there were shortages of qualified candidates. But that’s not today’s reality, in a time of job (not candidate) shortages.

So how can you encourage hiring managers and recruiters to find you, and get noticed?

Be Where Employers And Recruiters Are Looking

“Posted resume on job boards – Check”: Not so fast, Skippy.

Good recruiters don’t look at job boards first anymore … they now look at job boards towards the end of their search efforts, in a last ditch effort (job boards are extremely expensive and dysfunctional).

So where do they look now? Good recruiters check these two places first today – Google and Linkedin.

These are the hot topics today in recruiter training – how to find candidates on Google and Social Media. They are both more effective ways to find candidates … plus they are free (job board resume search can cost over $15K/recruiter/year/board)

Make It Easy – List What Employers And Recruiters Are Looking For

While employers/recruiters search Google and Linkedin in similar ways, each site has differences that you can use to your advantage.

  1. Google: Just posting your resume on a Google-searchable site isn’t enough to help employers and recruiters find you, unless no one on the planet shares your name. Here’s how to help employers and recruiters find you on Google:
    • Develop an online portfolio and attach your resume. Use one of these free and easy website builders to create your online portfolio at Google Sites, webs.com, or weebly.com. For more on online portfolios, see http://www.recareered.com/blog/2008/06/11/how-online-portfolios-put-you-at-the-top-of-the-candidate-pile/.
    • Include the actual word “resume” on your portfolio – it’s often a search term for to find candidates because resume = looking for a job.
    • Include your job title and city (or metro area) near the very top of your portfolio
    • Anticipate the key words recruiters will use in their search criteria – include them in your portfolio and resume (both).
    • Post a link to your portfolio on your college alumni website – alumni and college websites can boost your visibility and page rank on Google.
    • Post a link to your portfolio on your Linkedin profile, and post all your social media links (the ones that are employer friendly – leave off your link on the glue sniffers social network).
  2. Linkedin: Just having a Linkedin profile isn’t enough for employers and recruiters to find you. Here are a few things to include on your Linkedin profile to to show up on the radar more frequently:

Readers – How else have you found success in making it easier for employers and recruiters to find you?

Employers and recruiters – Can you add any suggestions to have candidates help you find them?

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Source: http://reCareered.com
Author: Phil Rosenberg

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