How can you encourage a hiring manager or recruiter to find you, when you’re looking for a job?
It’s not as simple as waving your arms, shouting “Look at me, I need a job.” Because there are 1,000 candidates, just like you, who are also waving their arms shouting the same thing.
Sure, it used to work … when there were shortages of qualified candidates. But that’s not today’s reality, in a time of job (not candidate) shortages.
So how can you encourage hiring managers and recruiters to find you, and get noticed?
Be Where Employers And Recruiters Are Looking
“Posted resume on job boards – Check”: Not so fast, Skippy.
Good recruiters don’t look at job boards first anymore … they now look at job boards towards the end of their search efforts, in a last ditch effort (job boards are extremely expensive and dysfunctional).
So where do they look now? Good recruiters check these two places first today – Google and Linkedin.
These are the hot topics today in recruiter training – how to find candidates on Google and Social Media. They are both more effective ways to find candidates … plus they are free (job board resume search can cost over $15K/recruiter/year/board)
Make It Easy – List What Employers And Recruiters Are Looking For
While employers/recruiters search Google and Linkedin in similar ways, each site has differences that you can use to your advantage.
- Google: Just posting your resume on a Google-searchable site isn’t enough to help employers and recruiters find you, unless no one on the planet shares your name. Here’s how to help employers and recruiters find you on Google:
- Develop an online portfolio and attach your resume. Use one of these free and easy website builders to create your online portfolio at Google Sites, webs.com, or weebly.com. For more on online portfolios, see http://www.recareered.com/blog/2008/06/11/how-online-portfolios-put-you-at-the-top-of-the-candidate-pile/.
- Include the actual word “resume” on your portfolio – it’s often a search term for to find candidates because resume = looking for a job.
- Include your job title and city (or metro area) near the very top of your portfolio
- Anticipate the key words recruiters will use in their search criteria – include them in your portfolio and resume (both).
- Post a link to your portfolio on your college alumni website – alumni and college websites can boost your visibility and page rank on Google.
- Post a link to your portfolio on your Linkedin profile, and post all your social media links (the ones that are employer friendly – leave off your link on the glue sniffers social network).
- Attach your resume
- If you are in transition, list that you are seeking “astrophysics opportunities” or “a new job as a rocket scientist”.
- List your city/state (or metro area) in the text and also in the location (include in both).
- Anticipate the key words recruiters will use in their search criteria – include them in your profile and resume (both).
- Keep your Linkedin profile much more brief than your resume – see http://www.recareered.com/blog/2010/06/17/resume-vs-profile-which-should-job-seekers-send/ and http://www.recareered.com/blog/2010/11/04/how-are-profile-keywords-different-than-resume-keywords/ .
Readers – How else have you found success in making it easier for employers and recruiters to find you?
Employers and recruiters – Can you add any suggestions to have candidates help you find them?-------------------------------------------------------------------------------------------------------------------------------------
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Phil shows you why your current job search strategies work against you and how to replace them with strategies that improve your odds. Phil provides you with research - cold, hard statistics provided by job boards and hiring managers themselves, to show you what works for you and against you in the worst job market in our lifetimes.
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