Job Search Research: Understanding Company Problems – Part 2

Feb 6 2012 in Featured, Job Search Strategy, reCareered Blog by Phil Rosenberg

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This is the second article in a multipart series on job search research …

Superior information is one of the three things successful job seekers use to win in today’s job market. Superior information doesn’t just appear … you need superior research to get superior information.

When you research on Google, company websites, company financial statements, you get historical information. You learn about old initiatives, old problems, old issues.

If you want information about last years problems, use the web for research. If you want the same information as the rest of your competitors, research your heart out. It’s research, but it won’t give you an advantage.

If you want superior information, you need to research inside the company.

Join The Church Of What’s Happening Now

To gain superior job search information, you need to research inside the company. This requires a number of steps:

  1. Make contacts: Chances are, you don’t currently have the right contacts inside your target companies. If you already have some – get more. Linkedin can provide a good start.
  2. Build trust: Don’t expect people you’ve just met to open up until you first build trust. You’re not going to build trust via email. To begin building trust, you need to talk to your new contacts … and meet them.
  3. Ask the right questions: Don’t expect to get much information by asking “what are your top problems”? Use competitive and industry information to draw out issues.
  4. Ask different questions for different levels: Ask staff level about what affects them, what they are working on. Ask hiring managers about priorities.
  5. Combine your inside information with the information you’ve gotten from job board research: As you learn about company issues and priorities, combine this information with your job search research to gain insight about how the company plans to solve these problems.

Here’s what not to ask:

  • Don’t ask for a job: Notice that I’m not suggesting you ask for a job – don’t bring a resume. You’ll look like a desperate job seeker and you’ll get sent over to HR.
  • Don’t ask what jobs are available: Why waste the valuable time you have with an info source? The jobs that are available are listed on the company’s website and are advertised on job boards. You don’t want this info anyway, because once the job is advertised, it’s already too late. Plus, you’ll look like a desperate candidate and your info sources will refer you to HR rather than introduce you to the hiring manager.

You can get some incredible information if you contact the right people, build trust, ask the right questions, and avoid asking for a job.

Job seekers – please share any other ways you’ve been successful gaining inside information …

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Phil shows you why your current job search strategies work against you and how to replace them with strategies that improve your odds. Phil provides you with research - cold, hard statistics provided by job boards and hiring managers themselves, to show you what works for you and against you in the worst job market in our lifetimes.

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Source: http://reCareered.com
Author: Phil Rosenberg

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