A participant commented during the Q&A portion of my Resume Revolution webinar …
“The difference between those of us who have found jobs and those who haven’t boils down to luck.”
Wow … What a defeatist attitude. This reader wants to blame everyone else for their job search problems.
I guess it’s easier than taking accountability for your own job search, whether it’s a success or failure.
But it’s a typical attitude.
And this attitude even makes sense … if you use traditional job search methods.
If you’re depending on traditional job search, you’re searching in the exact same way as everyone else, so the only difference between your search and everyone else’s is luck.
… And that’s exactly why traditional job search doesn’t work today.
The real difference between those who have found jobs and those who haven’t are the job search methods you use.
- Those who use tactics that worked in a pre-2007 job market – depend on luck
- Those who use job search tactics designed to work today – find jobs
Pre-2007 job search methods depend on luck because around 99% of your competition still use these methods … that are all based on a job market of candidate and skill shortages.
What? You noticed that there aren’t candidate/skill shortages today?
That’s right skippy … there are job shortages in today’s job market. And employers act 180 degrees differently when there are job shortages vs pre-2007 candidate shortages.
Rather than depend on luck, why not let me show you ways to take control of your job search?
Here’s 5 ways to adopt job search tactics for the post-2007 job market:
- Customize your resume: Consider your resume a one-time use document. Individualize your resume for each individual employer and opportunity. Demonstrate you are a superior candidate by showing you’ve already solved similar problems your target hiring manager faces today. See “7 Reasons Individual Resume Customization Rewards Your Job Search” at http://www.recareered.com/blog/2012/01/24/7-reasons-individual-resume-customization-rewards-your-job-search/ .
- Lose your cover letter: Cover letters don’t work when they aren’t searched by ATS’, when 97% of your audience don’t read them, and when they are a distraction to just about everyone qho sees your resume. For “3 Reasons To Ditch Your Cover Letter”, see http://www.recareered.com/blog/2010/11/16/3-reasons-to-ditch-your-cover-letter/ .
- Have superior information: How can you show employers that you’ve already solved similar problems to the ones they face … if you don’t know what problems your target hiring manager is trying to solve? Superior information doesn’t come from Google (if it’s on Google, it’s public information and it’s old info). Superior information only comes from one place … inside your target company. See “Job Search Research: Understanding Company Problems – Part 2” at http://www.recareered.com/blog/2012/02/06/job-search-research-understanding-company-problems-part-2/ .
- Understand the hiring process: This is more than just getting an organization chart (though that’s a nice start). To truely understand the hiring process, you need to talk to everyone involved in the process, even influencers, to understand each individual’s goals, problems and needs. Until you understrand what drives each person in the process, you’re going at your job search blindfolded. See “Being Qualified Isn’t Good Enough In Today’s Job Market” at http://www.recareered.com/blog/2012/04/12/being-qualified-isnt-good-enough-in-todays-job-market/ .
- Stop branding yourself as a commodity: Just about everything you were taught about resume writing taught you how to brand yourself as a commodity … to look like everyone else. This worked when there was a shortage of qualified candidates, but now there’s a shortage of jobs, commodities compete on price. Since you probably don’t want to win the job because you’re the cheapest candidate, today you need to do the opposite of branding yourself as a commodity. You need to brand yourself as the unique solution to a specific employer’s problems – for more information, read “Don’t Focus Your Resume On Your Responsibilities” at http://www.recareered.com/blog/2012/04/09/dont-focus-your-resume-on-your-responsibilities/ .
If you want to one of those job seekers that everyone is talking about, asking “How did they get so lucky?”, start using these 5 post-2007 job search tactics.
Or, if you want to be the guy who says “the only difference between candidates find jobs and those who are still looking, is luck” …
… just keep on doing what you’ve been doing. Don’t change a thing.-------------------------------------------------------------------------------------------------------------------------------------
Want to do more than just complain about a bad economy?
To attend our next complimentary live webinar featuring action items to double your resume response rate and number of interviews, plus live career Q&A with Phil Rosenberg of reCareered, register at http://ResumeWebinar.com .
Available Now On Amazon: Job Search Secrets - Rethink Your Job Search Now, By Phil Rosenberg
Phil shows you why your current job search strategies work against you and how to replace them with strategies that improve your odds. Phil provides you with research - cold, hard statistics provided by job boards and hiring managers themselves, to show you what works for you and against you in the worst job market in our lifetimes.
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