In an earlier column, we discussed what causes your resume to brand you as a commodity candidate – and also how to recognize if you’re using commodity branding.
Now, let’s discuss a solution …
Instead of branding yourself as a commodity, why not brand yourself as a superior candidate?
In today’s job market, satisfying minimum requirements won’t brand you as a superior candidate – you’ll look like a commodity to employers.
To give your readers the first impression that you’re a superior candidate, you’ll need to show your audience that you’re the unique solution to specific problems of your individual target employer.
Today’s employers realize that there’s a shortage of jobs, not a shortage of candidates. Employers see that they get an average of about 1,000 candidates for each advertised position. With that many applicants, there are many who meet minimum qualifications.
In addition, today’s employers are forced to be extremely picky about who they hire. We’re in a slow recovery – this means most hiring managers are being asked to “do more with less”. When productivity is driving corporate profits rather than sales, hiring managers are expected to produce higher results while hiring fewer people. To accomplish this, hiring managers must find new employees who need little or no training … because they already have experience in solving similar problems to what the department faces. In other words, they can hit the ground running, adding to the team’s results almost immediately.
As a candidate, your best bet is to show a hiring manager that you’ve already solved their problems. Not just any problems … the problems with the hiring manager’s highest priorities.
Given the above background, you should be able to see 4 ways to brand yourself as a superior candidate
- Superior Information: Gain superior information about the hiring manager’s problems. You’re not going to find this on Google searches, because a) Information from Google is publicly available, so how can it be superior information?; and b) Google provides old information, about the problems a company already solved … not the problems the hiring manager faces today and going forward. Superior information comes from the employees of a company and you can find that information by talking with them.
- Priorities: Not all problems are created equal. Some problems will get the hiring manager’s highest attention, while other problems aren’t all that important. By determining the hiring manager’s priorities, you can understand which problems are the most important to the hiring manager. In that way, you can choose the problems most important to the hiring manager – then frame your experience to show you’ve already solved similar problems.
- Superior Branding: By gaining superior information about a hiring manager’s problems and priorities, you can choose the problems that are the most important for that hiring manager to solve … and then demonstrate how you’ve already helped to solve similar problems.
- Focus: Of course, you’ll want to show you meet the minimum qualifications just to get through pre-screening. Recognizing the minimum requirements will be secondary, but necessary to get your resume in front of the hiring manager. Once the hiring manager gets your resume, you’ll want your resume to focus on how you’ve already solved similar problems to the hiring manager’s priorities. If instead, your resume is focused on minimum qualifications, you look like a commodity – one of the many candidates who meet the minimums. Instead, if you focus on having already solved that individual hiring manager’s priority problems, you brand yourself as the superior candidate … especially since so few of your competitors first gain superior information necessary to take a similar approach.
The choice is entirely in your hands and within your reach. You’ve got the power and now you have the information needed to make a cornerstone decision about your job search.
You won’t be able to apply for as many jobs if you take the time to brand yourself as a superior candidate for each job. Gaining superior information, understanding priorities and focusing your reader’s attention on your similar solutions takes time. Applying for many jobs as a commodity candidate doesn’t take a whole lot of time or effort.
Will you brand yourself like everyone else … like a commodity?
Or will you decide instead to stand out from the pack and do the necessary research to brand yourself as a superior candidate?
You’ll find that the focus needed to demonstrate you’re a superior candidate wins much more often.
Article originally published by Phil Rosenberg on Dan Schwabel’s PersonalBrandingBlog.com at http://www.personalbrandingblog.com/4-ways-to-brand-yourself-as-a-superior-candidate/ .-------------------------------------------------------------------------------------------------------------------------------------
Want to do more than just complain about a bad economy?
To attend our next complimentary live webinar featuring action items to double your resume response rate and number of interviews, plus live career Q&A with Phil Rosenberg of reCareered, register at http://ResumeWebinar.com .
Available Now On Amazon: Job Search Secrets - Rethink Your Job Search Now, By Phil Rosenberg
Phil shows you why your current job search strategies work against you and how to replace them with strategies that improve your odds. Phil provides you with research - cold, hard statistics provided by job boards and hiring managers themselves, to show you what works for you and against you in the worst job market in our lifetimes.
Download Job Search Secrets on Amazon
Join our mailing list for newsletters, announcements of complimentary upcoming webinars and other job search resources. Sign up at http://reCareered.com/newsletter/
For access to more information:
Connect to Phil Rosenberg on Linkedin: http://linkedin.com/in/philrosenberg
Follow reCareered on Linkedin: http://linkedin.com/company/recareered.com
Like reCareered on Facebook: http://www.facebook.com/reCareered
Follow Phil Rosenberg on Google+: http://gplus.to/philrosenberg
Follow reCareered on Twitter: http://twitter.com/philreCareered
Join Career Change Central on Linkedin: http://linkedin.com/e/gis/1800872
You might also like
|Branding Yourself As A Commodity Candidate What would you rather do ... brand yourself as a commodity? Or brand yourself as a superior candidate? OK,...||Resume Personal Branding Best Practices Part 2 – Superior/Commodity I'm proud to have been named a weekly columnist of Personal Branding Blog. I will be republishing...||Job Search Checklist #13: Superior vs commodity branding You don't want to admit it ... you may not even realize it, but you probably brand yourself as a...||3 Reasons Your Resume Brands You As A Commodity You wouldn’t describe yourself as a commodity, would you? You especially wouldn’t describe yourself...|