Today’s job market is drastically different than the last time you looked for a job.
So if you want to win in today’s job market, you need different approaches, different resources and different tools than you’re used to. You need to prepare a different way, because hiring managers make different decisions and have different hiring processes when there are job shortages. I used the word ‘different’ six times (now seven) in this paragraph … hopefully I’ve made an impact.
One of the first of these different things you’ll need in your job search is superior information.
What you’re probably doing now are activities that used to be ‘good enough’ to get you a job in the past – but in a market of job shortages, ‘good enough’ isn’t good enough anymore.
You’re probably getting information about the companies you apply to from the job description – it was ‘good enough’ in the past. What you may not realize is that information in the job description is usually months old – often 6 months or more. Hiring managers have to write up job descriptions in their new headcount approval requests, typically when the company is going through its budget cycle (most often, this happens in the fall). Hiring managers typically use the existing job description for replacement positions – even though that job description may be years old.
In the meantime, things change … old problems are solved and new problems arise. People leave the department and others join, making a constantly shifting skills gap.
If you’re using the job description for your information – you’re using obsolete, old information. How could you possibly stand out as being a superior candidate when you’re showing that you meet the company’s needs 6 months ago?
Some candidates get their information on the company’s website, financial statements or by Googling the company. These are all public sources of information – giving you access to the same company information as the rest of your competitors. If you think because you’re a Google Master, that you can research Google better than anyone else, you’re not being realistic. Plus … information you find on Google, the company’s website or financials is old information – showing last years’ problems.
You might do a great job showing you met the company’s prior year needs … do you really think that’s going to get you hired, or even land interviews?
There’s one place you get superior information …
Inside the company. That’s right, superior information is inside information. Inside information is so powerful that it’s illegal to trade stocks using it, but you can certainly use inside information to help you get a job.
It’s not all that difficult to get inside information either. You can get inside information the same way stock traders and sales people get inside information … they talk to people.
And that’s all you need to do to get inside information … meet with people inside your target companies and talk to them.
However, chances are slim that you know the right people in the right department to provide information that will help you. That friend of your Aunt Sally’s next door neighbor who works in security at XYZ Corp won’t be much help unless you’re looking for a security guard job at that company.
The only challenge is that the people with really juicy information, the stuff you really want:
- They’re really busy
- They don’t know you, so they don’t trust you
Your biggest challenge in getting superior information is the same challenge that stock traders as well as sales people have – access and trust.
When you need superior information:
Most job seekers do research at the wrong time … when preparing for an interview. To really get an edge, you’ll want to conduct your research much earlier in the process – before sending your resume.
Why so soon?
To increase your chances of getting an interview, you need to brand yourself as a superior candidate – someone who has already solved the hiring manager’s key problems (or similar problems).
How could you possibly show that you’re a superior candidates, unless you first know what the hiring manager’s key problems, goals and roadblocks are?
Most of you currently guess based on some industry keyword list or based on the job description, giving you poor chances of landing interviews – No wonder your job search takes so long.
Superior information can make all the difference between a resume that stays buried in the database and a resume that gets seen, creates an interview opportunity
… and helps you land your next job.-------------------------------------------------------------------------------------------------------------------------------------
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Phil shows you why your current job search strategies work against you and how to replace them with strategies that improve your odds. Phil provides you with research - cold, hard statistics provided by job boards and hiring managers themselves, to show you what works for you and against you in the worst job market in our lifetimes.
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