Dirty Rotten Job Search Tricks: Using Linkedin’s premium features for free

Aug 15 2012 in Featured, Networking/Social Networking, reCareered Blog by Phil Rosenberg

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Linkedin has a premium service for job seekers (it’s called a Linkedin Job Seeker Account), providing job seekers like you some additional features that may help your job search.

Some of these features can be helpful, while others aren’t worth your time.

Unfortunately, most of these features used to be free. As Linkedin made preparations to go public, the social network started to charge for many of the features that previously were without charge.

But today’s Dirty Rotten Job Search Trick is … you can get Linkedin’s most useful premium features for free, just by using the system in the right way.

Don’t worry about Linkedin, they’re profits are growing, making the company one of the hottest tech stocks on Wall Street. Even if you use Linkedin’s premium services for free, the company won’t be holding “tag days” anytime soon.

Here are 4 Linkedin Job Seeker premium features that you can get for free:

  1. InMail – Reach anyone on Linkedin: Linkedin’s Job Seeker Account gives you the ability to email anyone on Linkedin, even if you’re not connected. It can be a powerful addition to your job search, since Linkedin only gives you the ability to email your first level connections without this feature. But when you look at the price per email, it’s incredibly expensive.
  2. However, you don’t need to pay for Linkedin’s services just to send emails. You can get about 80% of the functionality of this feature a couple of ways:

    • Join their groups: Linkedin gives you the ability to send messages to members of common groups, whether connected on Linkedin or not.
    • Use email conventions: Connect to other people from the same company, and notice the format of their email address. Most companies use a common email format for their employees: for example, firstlast@employer.com, initiallast@employer.com, first.last@employer.com.
  3. Job Seeker Badge: The purpose of Linkedin’s job seeker badge is to help active candidates be more visible to recruiters and hiring managers. You “… don’t need no stinkin’ badges”, because you can include wording that help you stand out in your profile title – plus it’s searchable. Just include the phrase “looking for opportunities” or “open to opportunities” in your Linkedin profile title. If you’re a passive candidate, you wouldn’t use this feature.
  4. Featured Applicant: This might seem like the most valuable feature of Linkedin’s Job Seeker Account, listing you at the top of employer searches. But just like paid Google ads, readers can tell that you paid for a top listing, which doesn’t exactly inspire trust.
  5. However, with a bit of planning, you can do this yourself, with just a few changes to your Linkedin profile. Load your profile with industry and job function keywords – you can find lists of keywords by doing a Google search. Make sure your Linkedin profile title lists your job function, title and location – these steps will help your Linkedin profile appear near the top of search results for the right reasons … because your profile is more likely to match search criteria. This is far more believable than paying for your top listing.

  6. Who’s viewed your profile: This option gives premium users the ability to see who has viewed your profile … but it doesn’t work. This should be a valuable option for job seekers, except it conflicts with Linkedin’s privacy policies. Linkedin gives each user the ability to be stealth – to search for profiles without being discovered. While this option this protects the privacy of the person doing the searching, it makes this option worthless since you can’t see identities of the millions of Linkedin users who choose to search anonymously.

Profile Organizer: Profile organizer is no longer a part of the paid service, it’s available for free accounts, but it’s a watered down version of what Linkedin used to offer. Linkedin’s Profile Organizer (now part of Linkedin Contacts) allows you to tag contacts, like recruiters, employers, HR reps, friends, coworkers, etc. You can get better functionality by exporting your Linkedin contacts to Outlook or Gmail, and tagging contacts by class.

If you want even more functionality, try this instead of Linkedin:

  • JibberJobber.com: A job search, contact, and personal information organizer

It’s a shame that Linkedin finds it necessary to charge for services, originally provided to all its users.

But the good news is, you don’t have to pay for premium job seeker features, if you know how to maximize the effectiveness of Linkedin’s free features.

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Source: http://reCareered.com
Author: Phil Rosenberg

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