Today, Facebook announced the launch of its new job board, boldly named “Social Jobs Partnership”.
Job seekers should be asking, “What does this mean to my job search? Will this help me?” Or will it just be another way for Facebook to suck up your time, turning your job search unproductive while you chuckle at pictures of silly cats and play farming games?
On one hand, it’s a job board … and there’s like 50,000 of ‘em out there.
On the other hand … It’s Facebook.
Facebook’s job board, the Social Jobs Partnership was spurred on by the Department of Labor to do something about unemployment. Participating members include the National Association of State Workforce Agencies, National Association of Colleges and Employers, Monster, BranchOut, JobVite, Work4Labs and the Department of Labor.
So how will Facebook’s Social Jobs Partnership help your job search?
Here’s 5 things to consider:
- Government’s just not that good about helping people find jobs: The Federal government isn’t effective and neither is State government. Government agencies have to plan 10-20 years in advance. They mean well, but they aren’t the most flexible and innovative folks on the planet. If you’re looking to find a job circa 1998, then Federal and State resources are just fine … but here’s a newsflash: It’s 2012, not 1998.
- Not many job ads: Only 5 job boards are represented on Social Jobs Partnership. SimplyHired aggregates 10,000 job boards and corporate websites … and lists about twice the number of jobs as Facebook’s job board.
- Doesn’t link Facebook friends to jobs: Unlike Linkedin, there’s nothing social about Social Jobs Partnership – it doesn’t link your friends to the job ad (BranchOut is the exception and does show your friends who work at an employer). Linkedin allows you, through browser plug-ins, to show connections who work for the employer, overlaying the information over the job ad.
- It’s still a job board: It’s still a job board and opportunities you find through job boards are some of the lowest odds of finding a job. Just how bad are the odds? See http://www.recareered.com/blog/2011/09/28/7-reasons-job-boards-are-the-worst-place-to-job-search/ to learn how bad the odds are that you’ll get hired from an ad you’ve found on a job board.
- It’s buggy: A few of the job boards hooked up to Facebook’s Social Jobs Partnership don’t work. One sends you back to your own news feed, another one errors, and a third just hangs. I’m sure these bugs will all get fixed but with all the media fanfare about this app released today, you would think they would have worked the bugs out first.
I’m not impressed. The Social Media Partnership app looks like Facebook begrudgingly gave in to the Federal government, in effect saying “OK, I’ll put something out there …”, but making a less than half-hearted attempt and devoting few resources. Facebook has the capability to build a world class job board, incorporating their leadership in social networking … they haven’t even come close.
For this to be a compelling addition to your job search Facebook’s app has got to link friends to job opportunities, it’s got to have a critical mass of job ads in one place and it’s got to work.
If you’re Linkedin, you’ve got nothing to worry about if this is all Facebook’s got.
If you’re a job seeker, certainly use Facebook as part of your networking strategy, but I wouldn’t count on this app to make much of an impact on your job search. Don’t believe me? Check it out for yourself at https://www.facebook.com/socialjobs/app_417814418282098 .
The exception is BranchOut – BranchOut is a great Facebook job search app, as it connects the dots to show you your friends that work at target companies.
But keep an eye out for the future – Hopefully, Facebook will improve this first failed attempt at a social job board app. If Facebook sees that there’s money to be made through job boards, you can bet that they’ll put together something groundbreaking, instead of something that looks like it was built by a junior high intern.-------------------------------------------------------------------------------------------------------------------------------------
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