Job Seekers Need More Than A Resume, They Need Spoke

Nov 21 2012 in Featured, Networking/Social Networking, reCareered Blog by Phil Rosenberg

best career advice, best job search information, career advice, job search information, job search advice, job search help, job search tips, career information, career help, career tips, career info, job search info

Image courtesy Spoke.com

I’m proud to have been named a columnist for Spoke.com I will be republishing my articles from that site here on reCareered. This was my article published Thursday, 10/25/12 …

It’s critical to display your subject matter expertise when searching for a job.

Most job seekers would gladly do this, if they just knew how … and where. So the way most of you display your subject matter expertise ends up being where few people will see it – your resume and social media profile. The biggest reason why nobody sees your subject matter expertise from your online resume and social media profiles … is because, for most people, these end up at the bottom of Google searches.

If you can’t be found by subject matter expertise, you’re missing out on some of the best opportunities out there. Employers and recruiters search first by subject matter expertise, even for generalist positions – Employers with generalist jobs look first for subject matter expertise and determine generalist skills during interviews. When employers can micro-target skill sets through Applicant Tracking Systems, they can find many candidates who have already solved their priority problems – and then choose the candidate that’s most adaptable to new and different problems for generalist positions.

The typical response I hear is “This can’t apply to me – I’m looking for ___ type of job!” The odds are just as bad for executives using this approach as they are for rookies … just as terrible for senior-level employees as they are for admins.

So how can you be found by subject matter expertise?

Spoke provides a great vehicle to promote your subject matter expertise, plus it’s indexed and searchable by Google.  The website provides a number of tools that can help job seekers develop, promote and be found by subject matter expertise.  Best of all, it’s free for job seekers.

For example, Spoke allows registered users to create Topic pages.  According to Matt Maurer, Spoke’s Product Manager:

“Creating a topic is a great way to highlight your domain knowledge. There’s zero technical skill required, and the end result is a page that thoroughly explains a specific topic, full of what you think are the most important articles, videos, sources, people, companies, events, and social media threads that relate to your topic. Ultimately, you show that you know a topic like the back of your hand because you have curated the entire internet to bring readers the essential information.”

Oh yeah, Google loves Topic pages …

Spoke puts your name and picture at the very top of the topic (“Created by Jane Doe”) and links your name right back to your personal Spoke page (as long as you’ve ‘claimed’ it.) Then Spoke puts your topic into search engines for people to find when they Google things related to your topic.

Once you’ve filled out the basic information about your Topic page, it’s time to start curating.  It’s simple … when you read an article that you find important, it’s easy to add it to your topic page, company pages or people pages, even topic pages.  Spoke displays “Created by ____” next to the link, so that other users (like employers and recruiters) can see who found it and can click your name to find out more about you.

You’ll want to make sure your own personal page clearly brands you as an expert in your field and include  links to your resume, other social media profiles.  In addition, it’s a great place to list awards, research, white papers, slide presentations, multimedia, YouTube videos, where you’ve been quoted, articles or blogposts you’ve written.  If you’re using your spoke page Spoke to it’s fullest extent, it provides a platform for an online portfolio … linked to expertise, companies, key people and searchable by Google.

Want to see an example?  Check out my Spoke Topic page (I created a few.)

Then register and go create your own Topic page, so you can be found by subject matter expertise. Spoke recently launched this capability so most topics are unclaimed.

It’s a land grab right now.

Article originally published by Phil Rosenberg on Spoke.com at http://blog.spoke.com/2012/10/job-seekers-need-more-than-resume-they.html .

-------------------------------------------------------------------------------------------------------------------------------------

Want to do more than just complain about a bad economy?

To attend our next complimentary live webinar featuring action items to double your resume response rate and number of interviews, plus live career Q&A with Phil Rosenberg of reCareered, register at http://ResumeWebinar.com .

Available Now On Amazon: Job Search Secrets - Rethink Your Job Search Now, By Phil Rosenberg

Phil shows you why your current job search strategies work against you and how to replace them with strategies that improve your odds. Phil provides you with research - cold, hard statistics provided by job boards and hiring managers themselves, to show you what works for you and against you in the worst job market in our lifetimes.

Download Job Search Secrets on Amazon

Join our mailing list for newsletters, announcements of complimentary upcoming webinars and other job search resources. Sign up at http://reCareered.com/newsletter/

For access to more information:
Connect to Phil Rosenberg on Linkedin: http://linkedin.com/in/philrosenberg
Follow reCareered on Linkedin: http://linkedin.com/company/recareered.com
Like reCareered on Facebook: http://www.facebook.com/reCareered
Follow Phil Rosenberg on Google+: http://gplus.to/philrosenberg
Follow reCareered on Twitter: http://twitter.com/philreCareered
Join Career Change Central on Linkedin: http://linkedin.com/e/gis/1800872

Source: http://reCareered.com
Author: Phil Rosenberg

You might also like

Happy Thanksgiving 2012   Happy Thanksgiving to all reCareered readers!...
Pardon Our Construction We're under construction, but still open for business, while we transfer content from our old site...
Why Link To Networking Hubs On Linkedin? I received some interesting feedback from a reader last week, describing how linking to me on Linkedin...
Sobering News: Long-Term Unemployment By State This is some sobering news, from today's Wall Street Journal. Today's Journal included an interactive...